PSA Peugeot Citroen, the second largest automotive manufacturers in Europe, tasked the TechCrunch Shanghai Hackathon to build a product that increases user engagement.
Use PSA’s SDK and Open Data to build an app that allows users to engage with both their car and PSA after the point of purchase.
Understand the Problem and Client – Researched the auto industry and PSA’s individual problems and opportunities
Skills Inventory – Took “inventory” of what skills, resources, and experiences our team of five possessed in order to determine the best product for us to create.
Brainstorm – Looked at possible problems we could successfully tackle given our time limit and skills
Wireframing – Used ideas from brainstorm to develop wireframes of a watch OS application
Designed User Interface – Created user interface using Sketch while the developers created the prototype
Collected Feedback From Other Hackers – Conducted basic user testing to see problems and opportunities for improvement
Iterated – Iterated designs to reflect user feedback
Constructed a Business Model – With product in mind, we created a lean business model including revenue opportunities and value proposition
Presented – I presented our product to the judges, highlighting its usability and unique value proposition to over 200 attendees
Developed wireframes and a final user interface for a watch OS application that allows users to monitor the “health” of their car.