Our platform recently opened up a self-serve software solution, however it was still difficult to use completely independently for North American clients.
Spearhead qualitative user research on the self-serve product by conducting usability tests.
Persona – Developed a persona for a new client, specifying their knowledge level, product goals, and business type
Define Usability Test – Outlined areas to be tested, who would test them and the timeline within the confines of budget
Usability Test – Conducted usability test myself of the several key parts of the product, recording
- First impressions
- Eye tracking
- Calls to Action
- Questions that arose
- Goals on certain pages
- Rationale for making certain actions
Formalized Research – Made qualitative thoughts into tangible and understandable pieces for the product team
Created actionable items – Synthesized user experience problems into fixes to be made by technical team
Presented Findings – Communicated qualitative information to C-level leadership
Synthesized qualitative research into actionable items for backend team to improve the products.