During my internship at Sunteng, I evaluated the usability of our English-facing product by conducting user research. This end-to-end process started with identifying a representative sample of users and ended with actionable items to improve the user experience of our SaaS product.

 

Goal

Spearhead qualitative user research on the self-serve product by conducting usability tests.

Design Process

Persona – Developed a persona for a new client, specifying their knowledge level, product goals, and business type

Define Usability Test – Outlined areas to be tested, who would test them and the timeline within the confines of budget

Tasked with analyzing the user experience of the company's main product - a data management platform called BiddingX.

Usability Test – Conducted usability test myself of the several key parts of the product, recording

  • First impressions
  • Eye tracking
  • Calls to Action
  • Logic
  • Questions that arose
  • Goals on certain pages
  • Rationale for making certain actions

 

Conducted comprehensive usability tests to identify the user experience of our users.

Formalized Research – Made qualitative thoughts into tangible and understandable pieces for the product team

Created actionable items – Synthesized user experience problems into fixes to be made by technical team

Presented Findings – Communicated qualitative information to C-level leadership

Translated user experience from tests into actionable items to improve the UX of the product.

Outcome

Synthesized qualitative research into actionable items for backend team to improve the products.