During an internship in China, I worked on an internal prototype for a new CRM-style offering. It built on traditional ideas of business card scanners while developing new layers for relationship building an organization.
Design an application that allows individuals to easily scan and organize contact cards for follow-up.
Stakeholder Interviews – Collected goals, opinions and product features from management.
Brainstorm – Team of three brainstormed features, user interactions, and pain points.
Competitor Research and Competitive Audit – Found useful interactions, analyzed business model and identified unique value proposition
Persona – Compiled qualities of ideal user into a single persona
Sketching – Synthesized information into sketched wireframes of initial concept
Built Prototype – Used Sketch to design basic functionality and core app screens
Usability test – Created InVision mock-up and allowed target user to try version 1
Feedback – Collected input on Sketch design and then built basic wireframes
Scrapped a core feature – Realized it was not technically feasible and altered design to meet constraints.
Iterated – Iterated with new information and input from usability tes
Hired a full-stack developer to build the designs – Recruited based on past experience in similar projects
Iterated due to technical constraints – Reorganized tagging system to fit with data categories
Streamlined – Simplified app from 36 screens to 16 to optimize the user experience
Worked with a full-stack developer to fully develop the prototype from mockup to implementation.