The video below is an excerpt from a presentation I gave that discusses the strategies of five major players in the social media advertising scene: Facebook, Pinterest, Twitter, Snapchat and Instagram. This talk was attended by about 60 people in the social media advertising space.

Video advertising is becoming an important part of every advertising platform’s portfolio. In this video, I go over why video ads are important, the strategies of the two main players in the space and then discuss the avenues in which they compete.