Category: Research

Facebook & Twitter’s Video Ad Strategy – Aug 2017

The video below is an excerpt from a presentation I gave that discusses the strategies of five major players in the social media advertising scene: Facebook, Pinterest, Twitter,…

Spotify Python Happiness Plotter

Is faster music happier? I love music. It has a really tangible impact on my day and has the ability to change my mood drastically. For this reason,…

User Journeys

To improve the conversion rates from a specific traffic source, I sought to understand where we were losing people on the user journey. This involved mapping the user flow and matching…

Liberalizing China: An evaluation of NGO efficiency in Guangdong’s policy experiment

In recent years, there has been a spate of interest in the non-governmental organization (NGO) policy experiments in China’s Guangdong province because of its potential to influence federal…