Category: Data Science

Thesis: How Mobile Money Affects the Bottom Line: Evidence From Kenya

The following paper was submitted as part of the Bachelor of International Economics degree requirement. This paper was supervised by Professor Siwan Anderson under the specialization of International…

Facebook & Twitter’s Video Ad Strategy – Aug 2017

The video below is an excerpt from a presentation I gave that discusses the strategies of five major players in the social media advertising scene: Facebook, Pinterest, Twitter,…

Blog: Empirically Sound AB Testing: A Guide for Non-Statisticians

AB testing is the primary method that most technology companies decide between product changes. An AB test compares two versions of the same product (Version A and Version…

Spotify Python Happiness Plotter

Is faster music happier? I love music. It has a really tangible impact on my day and has the ability to change my mood drastically. For this reason,…

China’s Advertising Landscape

  The Chinese Advertising industry holds huge opportunity for business around the world, yet is still largely misunderstood. To develop a thorough and holistic understanding of the opportunity in China, I…

A Visualization Of China’s Tiers

The following data visualization was created to support an original article entitled, “8 Things You Need to Do Before Advertising in China“. Below is a relevant excerpt from…

Qual to Action

During my internship at Sunteng, I evaluated the usability of our English-facing product by conducting user research. This end-to-end process started with identifying a representative sample of users…

User Journeys

To improve the conversion rates from a specific traffic source, I sought to understand where we were losing people on the user journey. This involved mapping the user flow and matching…

Blog: SQL – The one technical skill all non-technicals need to know

A guide for those in business, marketing or strategy roles in tech. If you want to work in tech, you’ll be surrounded by tons of data, be it marketing…

Liberalizing China: An evaluation of NGO efficiency in Guangdong’s policy experiment

In recent years, there has been a spate of interest in the non-governmental organization (NGO) policy experiments in China’s Guangdong province because of its potential to influence federal…