While their technology is industry leading, the company’s website was dated and not user-friendly.
To secure the internship, I proactively redesigned the company’s website to increase usability, reinforce reputation and reduce high bounce rates.
Company Research – Conducted a thorough dive into the companies’ products, clients, and press releases
Value Proposition – Distilled information into main value propositions for the company: simplicity and power
Competitor Research – Analyzed the design and messaging of competitors in the industry
Outlined Goals – Described the objectives and the call-to-actions of the redesigned website
Created Wireframes – Positioned key elements on the website
Designed User Interface – Designed the “look and feel” of the website, taking into consideration:
- Brand consistency
- Cultural quirks (red is seen as a very positive color in China)
- Target Audience
- Brand Personality
Documented Rationale – Submitted detailed explanation of the redesign with the design proposal
I secured the internship and elements of my design were implemented into the live website.