To secure an internship, I proactively redesigned the company’s website to increase usability, reinforce reputation and reduce high bounce rates.
Redesign the company’s website in order to better capture the value proposition for North American clients.
Company Research – Conducted a thorough dive into the companies’ products, clients, and press releases
Value Proposition – Distilled information into main value propositions for the company: simplicity and power
Competitor Research – Analyzed the design and messaging of competitors in the industry
Outlined Goals – Described the objectives and the call-to-actions of the redesigned website
Created Wireframes – Positioned key elements on the website
Designed User Interface – Designed the “look and feel” of the website, taking into consideration:
- Brand consistency
- Cultural quirks (red is seen as a very positive color in China)
- Target Audience
- Brand Personality
Documented Rationale – Submitted detailed explanation of the redesign with the design proposal
I secured the internship and elements of my design were implemented into the live website.