Team Eats: A Microsoft Garage Project

  Team Eats is a bot for Microsoft Teams that allows people to easily plan lunch with their coworkers. The bot allows users to: Find restaurants based on…

Facebook & Twitter’s Video Ad Strategy – Aug 2017

The video below is an excerpt from a presentation I gave that discusses the strategies of five major players in the social media advertising scene: Facebook, Pinterest, Twitter,…

Blog: Empirically Sound AB Testing: A Guide for Non-Statisticians

AB testing is the primary method that most technology companies decide between product changes. An AB test compares two versions of the same product (Version A and Version…

Spotify Python Happiness Plotter

Is faster music happier? I love music. It has a really tangible impact on my day and has the ability to change my mood drastically. For this reason,…

Guanxi

During an internship in China, I worked on an internal prototype for a new CRM-style offering. It built on traditional ideas of business card scanners while developing new…

China’s Advertising Landscape

  The Chinese Advertising industry holds huge opportunity for business around the world, yet is still largely misunderstood. To develop a thorough and holistic understanding of the opportunity in China, I…

A Visualization Of China’s Tiers

The following data visualization was created to support an original article entitled, “8 Things You Need to Do Before Advertising in China“. Below is a relevant excerpt from…

Qual to Action

During my internship at Sunteng, I evaluated the usability of our English-facing product by conducting user research. This end-to-end process started with identifying a representative sample of users…

User Journeys

To improve the conversion rates from a specific traffic source, I sought to understand where we were losing people on the user journey. This involved mapping the user flow and matching…

UX Training

I created and delivered a presentation on Human Centered Design principles for a new sales team that was unfamiliar with these concepts. In the presentation, I covered the fundamentals…